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Strategic PR in Crypto Winters: Why Brands Should Stay Active
Strategic PR in Crypto Winters: Why Brands Should Stay Active
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Market downturns present a critical opportunity for crypto projects to build brand credibility while competitors retreat. Contrary to conventional wisdom, reduced trading activity doesn’t justify PR hibernation—it creates openings for strategic positioning.
Forward-thinking teams leverage these periods to strengthen narratives and forge media relationships. When bull markets return, these brands emerge with established authority, leaving reactive players scrambling for attention.
The article challenges the industry’s feast-or-famine approach to communications, advocating for consistent engagement regardless of price action. This discipline separates category leaders from transient opportunists.
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